Listing Tutorial
You can also check out our Selling by Owner 101 for detailed topics.
Online FSBO Video Seminar
INTRODUCTION to LIST2MOVE
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*A PROFESSIONAL SIGN IS INCLUDED FOR YOUR USE IN ROCHESTER, NY -
* SAME TOOLS AS FULL SERVICE AGENTS AND BROKERS.
* HUGE LOCAL AND NATIONAL EXPOSURE INCLUDING REALTOR.COM
* LOCAL SUPPORT FROM LOCAL LICENSED BROKER |
UNDERSTANDING THE REALTOR MLS
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*COMMISSIONS ARE ALWAYS NEGOTIABLE !
*BY GETTING ON THE REALTOR MLS YOU AUTOMATICALLY GO ON THE REALTOR NETWORK. INCLUDING REALTOR.COM, LOCAL REALTY COMPANY SITES, HOMESTEADNET.COM (OR LOCAL MLS PUBLIC SITES)
*THIS NETWORK IS A HUGE SYNDICATION. SERIOUS BUYERS ALMOST ALWAYS SEARCH ON THE REALTOR NETWORK AND DON'T EVEN KNOW THEY ARE ON IT.
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YOUR LISTING and HOW IT WORKS
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* YOUR INFORMATION IS EXPORTED TO REALTOR NETWORK
* OWNER PHONE, COMMISSIONS AND PRIVATE REMARKS ARE NOT DISPLAYED ON PUBLIC SITES |
THE PROFILE FORM
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* THIS IS WHERE YOU COMPILE ALL YOUR INFORMATION ABOUT YOUR PROPERTY. WE TAKE YOUR INFORMATION AND INPUT IT IN THE MLS.
*TRUE TAXES= YOUR TOTAL TAX (TOWN, COUNTY, SCHOOL, AND VILLAGE TAXES) WITH ABSOULTLEY NO DISCOUNTS ! IT IS A RAW NUMBER. TRUE TAXES ARE NOT WHAT YOU PAID!
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COMMISSION STRATEGIES Part 1
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*EVERYTHING IN REAL ESTATE IS NEGOTIABLE ! EVEN THE COMMISSIONS! WE LET YOU DECIDE WHAT YOUR STRATEGY IS. |
COMMISSION STRATEGIES Part 2
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*WE NEVER TELL YOU WHAT COMMISSIONS YOU SHOULD OFFER. WE BELIEVE IT IS YOUR MONEY SO YOU SHOULD MAKE THAT DECISION.
*WE HAVE SOLD MANY PROPERTIES AT 1% , BELOW 1% AND AT 3%. ARE YOU LEAVING MONEY ON THE TABLE? |
PRICING YOUR HOME (Part 1)
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*Check out the different sources to help price your home. You can get a good idea of your homes value using these sites...
*Zillow
*BankofAmerica
*Remax Front Page for Comps
*ROC DOCS Monroe County
*Email us if you need comps we are always happy to help you out!
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PRICING YOUR HOME (PART 2)
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*The market speaks to you when you have maximum exposure to the marketplace using the MLS (multiple listing service)
*To listen to the market, judge your activity level. If you are not getting any activity (phone calls/showings), you need to look at your price. If you overprice it, it will sit on the market.
*Very few underprice their homes, if you do you might see an offer or multiple offers the same day you list.
*If you don't think price matters, please see the 3 year ongoing follow up study below, the numbers speak for themselves....and they hurt. |
MARKETING YOUR HOME (Part 1)
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*Fact Sheets...Disclaimer Language? Why not?
"All information is deemed reliable but not guaranteed and should be independently verified"
*You can download any forms for free in your back office
Purchase and sale contracts, disclosure forms (lead and Property Condition), etc... all FREE !
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MARKETING YOUR HOME (Part 2)
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*Open houses are a great way to expose your home to buyers. Buyers are searching 3-5 weeks on average before they contact a Realtor.
*Download our customized sign in sheet and let it help pre qualify your buyers, it's FREE!
*That gives you the competitive edge. So use it to your advantage.
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FORMS AND PAPERWORK
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*We have all the forms and paperwork available for FREE download in your back office. These are the same fill in the blank forms from our local association of Realtors.
*We don't recommend you get too ocrazy with the forms, keep it simple but make sure you make your contract "subject to attorney approval." Attorneys can really clean it up and keep you out of trouble.
*Before you fill out the Property Condition Disclosure, please talk to your Attorney, ask about your liabilty and if you might be better off giving the $500 credit at closing.
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CONTRACT TO CLOSING
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Just because you have a signed offer doesn't mean your house is sold. You still have to get to the closing table.
Keep track of your buyers contingencies, it is easy !
Do not give the Keys to your new buyer. Give them to your closing attorney who will give them to the buyer after they sign on the dotted line. |
The Trend is your Friend !
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*Take a look at what is happening in real estate. Why you have the competitive edge. It is fascinating. At least we think so. |
WITHDRAWN AND RELIST WITH FULL SERVICE AGENCY:
3 YEAR FOLLOW UP STUDY - ALL SELLERS WHO RELISTED WITH 6% AGENCY IN ORDER TO
PROCURE THEIR ASKING PRICE REDUCED THEIR ASKING PRICES IN ORDER TO SELL AND
THEN PAID OUT FULL SERVICE COMMISSIONS! OUCH!!!
(Updated January 2009)
List2Move.com Traditional full commission
Moral of the story: Even full service agents can't get more than the market will bear.
